Maxell—once a household name thanks to its iconic “Blown Away Guy” ad from the 80’s—is tapping into nostalgia with a new wireless cassette player that blends retro charm with modern upgrades like Bluetooth and USB-C charging.
The updated player lets you enjoy your old mixtapes wirelessly while maintaining high-quality sound, thanks to a precision brass flywheel that ensures smooth, consistent playback.
With cassette sales reportedly surging (doubling in early 2025 after a massive rise over the past decade), Maxell is responding to renewed interest. Still, it’s refreshing to see a trusted brand step in so you don’t have to rely on lesser-known alternatives just to revisit your tapes.
Priced at around CAD $125/USD $75, the player offers Bluetooth support, a headphone jack, and USB-C fast charging that tops up the device in under two hours. Battery life is solid too, with up to 11 hours of wireless playback. There’s even a belt clip included for anyone wanting that authentic old-school vibe.
For those who never had to rewind a cassette with a pencil, this is your chance to experience it firsthand (IYKYK). And for everyone else, it’s an easy way to rediscover those long-forgotten mixtapes without digging through resale sites.
For some reason, the player is not sold via the Maxell website but can be found on Amazon (same goes for cassette tape packs).
