Premier cycling apparel and footwear brand PEARL iZUMi has just launched More Trail, an initiative to encourage and support trail stewardship in the mountain biking community.
The past few years have seen an increase in traffic on trails, putting the places people ride under pressure. More Trail poses trail stewardship as an opportunity for riders to not only take care of the land, but also deepen their connection with the trails they know and love to ride.
PEARL’S team has committed to 500 hours of trail service annually, with 1% of their mountain bike apparel sales to be donated to nonprofit grassroots organizations, by state. With every PEARL iZUMi mountain bike apparel purchase, they’ll donate to a trail group based on the zip code where the sale occurred.
[Mountain bike athlete Mark Matthews]
“When we think about what excites us in mountain biking, the words ‘More Trail’ really sum it up,” said Andrew Hammond, Director of Brand Marketing, adding, “We will support them with our 501 Trail Pledge, while also encouraging more people to get involved, because we see trail stewardship as an opportunity to become a more complete rider, not just an obligation.”
The company’s mountain bike collection focus on high-performance gear to ride more trail, whether that’s pushing further into the backcountry or realizing personal goals in more technical terrain. At the heart of More Trail is the idea that anyone can push personal boundaries and get more out of the mountain bike experience by going farther, finding more confidence — and by getting involved.
For more info, visit PEARL iZUMi’s More Trail page online and follow along on instagram using the #moretrailmondays hashtag, to see the advocacy work other riders around the world are doing. Images courtesy of PEARL iZUMi.
