I hadn’t known about skincare brand AlumierMD until I was recently invited to receive a beauty facial at Vancouver’s Pan Pacific Hotel.

The event was one of the more unusual ones I’d attended since it was in a hotel room rather than an open facility. My fears that a psycho serial killer lurked within were allayed when I met Sabrina, the company’s regional skincare educator.

I soon discovered that AlumierMD, pronounced like “all-loom-me-yay”, had a lot for me to yell “yay” about.


The brand’s name is derived from the word “illuminate”, which means “to make clear or bright” and “to enlighten or share knowledge.” What sets AlumierMD apart is their science-based formulations, prescription-strength ingredients and individualized approach to skincare.

The planet is ethnically diverse: we all have different dermal concerns. AlumierMD’s line is only available through medical spas or via an online access code following a consultation. Product selections are customized and targeted to ensure optimal results.  


Although the company does not have the pedigree of brands like Chanel or Shiseido, a posh label doesn’t always guarantee efficacy. Since its Canadian launch a few years ago, AlumierMD has garnered both a flourishing and loyal following. 


AlumierMD’s price points are in line with brands such as Dermalogica and Beautycounter. Doing good for your skin without harming the planet is what they’re all about. AlumierMD products and packaging are formulated to be safe, sustainable, biodegradable and free from dyes, parabens, sulfates, phthalates and fragrances.


Sabrina explained that our choice of sunscreen makes a difference to both the health of our oceans and to ourselves. Almost all sunscreens fall into two categories: chemical or physical.

AlumierMD Sunscreen

Chemical sunscreens are synthetic compounds that absorb UV rays before they reach our skin. At the same time, our skin also absorbs some of these chemicals which may cause allergies, disrupt hormonal balance or worse.

Created with ingredients such as oxybenzone and octinoxate, they are shown to be toxic to corals, algae, sea urchins, fish and mammals. By contrast, physical sunblocks sit on top of the skin to deflect UV rays and are made of natural minerals such as zinc oxide and titanium dioxide. I know which one I’d prefer to use.


While getting some sound skin education, I indulged in a pampering facial with Pan Pacific’s spectacular view of Canada Place. Sabrina began with AlumierMD’s pH-balanced Purifying Gel Cleanser, followed with a tingly Enzyme Retexturing Treatment to slough off any dead cells.

After relaxing with the Deep Moisture Mask and Eye Rescue Pads, she finished with the Brightening Accelerator and Recovery Balm to protect my thirsty skin, emphasizing the importance of layering for an effective facial treatment regime.


By the end of the session, my skin was feeling soft, dewy and plump! I left the hotel carrying a goodie bag packed with an assortment of AlmumierMD’s SensiCalm Cleanser, Intensive Recovery Cream and Sheer Hydration SPF40 Sunscreen, plus a full 90-day supply of their EverActive C&E antioxidant serum.

Vitamin C degrades rapidly; store-shelf creams are in the process of deteriorating by the time you buy them. AlumierMD’s unique bottle keeps the vitamin C crystals separate from the vitamin E and peptides serum until you’re ready to activate and use it. 

EverActive C&E

This serum is silky and luxurious! I’ve been using a few drops each morning and the brightening effects are starting to become noticeable.


EverActive C&E (as well as many of their other ingenious products) is winning me over to this environmentally-conscious and science-backed brand.

Visit AlumierMD online and check out the Skin Science section for informative articles about skincare, then click on Find a Professional to embark on your own AlumierMD discovery.

About Our Contributor Cora Li

Cora Li

Cora dabbles in arts, technology, food, and travel. She loves that Vancouver offers a vast playground for exploring all of her passions. Cora’s most memorable job to date was working with VANOC during the 2010 Winter Olympic Games.

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