“The toughest person to please in any logo design project should be the designer who creates the work.”
As a seasoned brand identity designer, I couldn’t agree more.
Designed as both a learning tool and a set of case studies, Airey bridges a wide array of logo examples with the creative thinking process of identity design.
You’ll gain valuable insight into asking the right questions from the start, learn constructive ways of working with your clients, and become proficient in how to present your ideas during the various phases of a project. Each section brings a new aspect of branding identity to the forefront.
You won’t get specific answers to the ages-old “How much should I charge” conundrum, but rather good food for thought in arriving there.
It’s an enjoyable read, based on the author’s own successful blog, Logo Design Love. The book showcases the best of Airey’s 500+ blog posts. As well, don’t miss his top 10 questions answered and 25 logo design tips towards the back of the book!
A big congrats to David on his recent wedding and kudos to the beautiful wedding photography capturing the day.