“The toughest person to please in any logo design project should be the designer who creates the work.”

As a seasoned brand identity designer, I couldn’t agree more.

This valuable reminder, quoted by Malcolm Grear on page 29, sets the tone early in David Airey’s book, Logo Design Love.

Designed as both a learning tool and a set of case studies, Airey bridges a wide array of logo examples with the creative thinking process of identity design.

You’ll gain valuable insight into asking the right questions from the start, learn constructive ways of working with your clients, and become proficient in how to present your ideas during the various phases of a project. Each section brings a new aspect of branding identity to the forefront.

You won’t get specific answers to the ages-old “How much should I charge” conundrum, but rather good food for thought in arriving there.

It’s an enjoyable read, based on the author’s own successful blog, Logo Design Love. The book showcases the best of Airey’s 500+ blog posts. As well, don’t miss his top 10 questions answered and 25 logo design tips towards the back of the book!

David Airey is a Northern Irish graphic designer who currently maintains two blogs: www.davidairey.com and www.logodesignlove.com

A big congrats to David on his recent wedding and kudos to the beautiful wedding photography capturing the day.


  • Comment by David Airey — July 2, 2010 @ 7:02 am

    Thank you so much, Ariane. You’re a star.

  • Comment by arianec — July 2, 2010 @ 11:23 am

    Really enjoyable book, David. You’re welcome. Look forward to more reading, both bound and online 🙂

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