London Drugs Pink Shirt Day

London Drugs continues its long-standing support of Pink Shirt Day by returning as the official retail partner in 2021. On February 24, the Pink Shirt Day social movement will help to reinforce the message that we should all be lifting each other up.

This year’s positive and encouraging theme reminds us that we are not alone and although we may not be joining in large social groups, there is strength in working together to spread awareness of important social issues during these challenging times.

London Drugs Pink Shirt Day

“We are proud to support all people who are affected by bullying, inappropriate use of power, and systemic racism and discrimination,” said Sara Dubois-Philips, CKNW Kids’ Fund Executive Director.

“The t-shirt’s powerful pink rainbow – symbolizes hope, love and the strength to ‘Lift Each Other Up’ in today’s challenging climate. How we treat each other matters, not just on Pink Shirt Day but every day, and by supporting this year’s campaign you are funding organizations and programs that promote healthy self-esteem, empathy, compassion and kindness.”

London Drugs Pink Shirt Day

The most common types of bullying experienced by youth today are verbal, social, physical and cyber. With everyone moving to online activities and courses, there’s an increased risk for cyber-bullying, making it the most common form of bullying.

Pink Shirt Day has become a national movement which sees thousands of Canadians showing their support for safe and inclusive schools, workplaces and communities.

“London Drugs has been the retail partner for Pink Shirt Day since it first launched 14 years ago,” according to Clint Mahlman, London Drugs President and Chief Operating Officer. “Through our customers’ generosity, we have raised $1.8 million for the CKNW Kids Fund, assisting various anti-bullying efforts across Western Canada.”

London Drugs Pink Shirt Day

Official Pink Shirt Day t-shirts, toques, bracelets and buttons are available at all London Drugs locations across Western Canada in youth and adult sizes and on the London Drugs website.

Net proceeds will be distributed through CKNW Kids’ Fund to support youth anti-bullying programs across British Columbia, Alberta, Saskatchewan and Manitoba. Sales from shirts are given back to community programs in each provincial market for important community programs including anti-bullying initiatives. Last year, CKNW Kids’ Fund supported programs that impacted over 59,000 children and youth.

Programs supported by CKNW Kids’ Fund include:
– Kids Help Phone
– KidSafe Project
– Crisis Intervention and Suicide Prevention Centre of BC
– Boys and Girls Clubs of Western Canada
– I Am Someone Ending Bullying Society
– Vancouver Out On Screen Film and Video Society
– Stigma-Free Society

About CKNW Kids’ Fund

Dedicated to enhancing the lives of children with social, physical and mental challenges living in BC communities, this vital initiative provides funding to both individual children and organizations for a variety of developmental needs, with an emphasis on therapies, educational bursaries and specialized medical equipment. Since 2008, CKNW Kids’ Fund Pink Shirt Day campaign has raised more than $2.5 million for anti-bullying programs in Western Canada.

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