KEEN Effect II poster

Following last year’s successful inaugural season, KEEN recently unveiled its second year of the KEEN Effect program to support non-profits globally. This year, the KEEN Effect II will award 10 grants to non-profits around the world.

The Portland, Oregon-based outdoor products company is dedicated to building stronger communities and a healthier planet, and through the KEEN Effect II fan-activated grants program KEEN aims to fulfill that promise by supporting organizations that are getting people outside to responsibly enjoy the outdoors.
In 2014, the KEEN Effect dished out $100,000 in grants to 25 non-profits in 16 states in the U.S., and seven countries around the world, engaging over 23,500 people in outdoor recreation in the program’s first year.

“The KEEN Effect offers us an exciting opportunity to engage with our fans, learn about organizations and projects they are passionate about, and then support some of the groups in their backyards,” according to Kirsten Blackburn, KEEN Brand and Community Coordinator. “Through the KEEN Effect, our eyes are opened to hundreds of incredible organizations around the world who are inspiring responsible outdoor participation and we are thrilled at the opportunity to help inspire the next generation of environmental stewards.”
Positioned under KEEN’s Hybrid.Care giving program – which has donated more than $8M in cash and resources to non-profits around the world since 2004 – the KEEN Effect encourages KEEN fans and the general public to nominate non-profit organizations that align with the company’s outdoor-focused, core values. Through the KEEN Effect II, KEEN is looking forward to supporting organizations that inspire responsible outdoor participation as a way towards building strong communities, creative and sustainable thinking, and introducing new audiences to the outdoors.
Last year, 25 non-profits received a total of $100,000 to help bring their inspiring projects to life. One of those organizations, Wilderness Volunteers Giving Back, received $10,000 to help organize more than 50 weeklong volunteer trips in the wilderness and other protected areas across the U.S.
Applications received by March 1 will be considered for the first round of grantee winners to be announced on Earth Day, April 22. Applications filed between March 1 and August 1 will be considered for the final round of winners, to be announced on National Public Lands Day, September 26 (applications are accepted year-round). To learn more about the KEEN Effect II, visit the KEEN Effect initiative online.

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