Uwi Twins Collection Launch-13

Yesterday afternoon, twin Rwandan-born brothers Lévi and Reuben Uwi launched their 2014 spring/summer collection, Uwi Twins Fashion Label (aka U.T.F.L.), at a pop-up space in downtown Vancouver (730 Richards Street).

Uwi Twins Collection Launch-6

This is the second label by the creative duo, who look to hip-hop, house music, and fashion for their latest inspiration.

Uwi Twins Collection Launch-5 Uwi Twins Collection Launch-2

Before the fashion show began, I had the chance to chat with co-founder and designer Lévi, who explained that in 2008, the pair’s first label was distributed by Hudson’s Bay. They seek to tell a story through their clothing, devoid of past outside influences.

Uwi Twins Collection Launch-3

“Go after your dreams.” – Lévi Uwi

The twins left their homeland for Vancouver 20 years ago after experiencing the brutality and horrors of the 1994 genocide. They were only seven at the time, and luckily they were able to emigrate – together with their mother – to Canada.

Uwi Twins Collection Launch-1 Uwi Twins Collection Launch-4

This traumatic period of their lives was the main driving force behind their determination to forge ahead and get down to the business of creating.

Uwi Twins Collection Launch-12 Uwi Twins Collection Launch-8

Lévi is left-handed; Reuben is right-handed. Seems they were meant to work together and compliment one another’s talents. Have a look at some of the refreshing, colourful statement pieces that the models walked out wearing.

Uwi Twins Collection Launch-7 Uwi Twins Collection Launch-11

Reuben and Lévi are working to establish the label independently before approaching large retail chains. They’re all about creating a brand and getting behind it to build momentum. They’ve learned from past experience how to release their wares to market.

L to R: Uwi Twins Lévi, me, and Reuben
[That’s Lévi on the left, Reuben on the right]

The U.T.F.L. is a fusion of sophisticated fashion trends with street cool. For now, the collection is exclusively online, however the 730 Richards Street pop-up shop will remain open through the weekend (Saturday and Sunday, 10 am to 8 pm).

After Sunday, contact the designers via their website for an appointment.

No Comments

No comments yet.

RSS feed for comments on this post.

Sorry, the comment form is closed at this time.