The Vancouver Downtown BIA recently announced a new public activation: BRIGHT Downtown, a safe, visually-exhilarating, projection-mapping experience to take place from March 6 to 12. BRIGHT Downtown promises to lift spirits and light up our dark winter evenings with bright, vibrant animations.
This outdoor activation will feature colourful 3D animations that can be viewed from šxʷƛ̓ənəq Xwtl’e7énk Square (North Plaza of the Vancouver Art Gallery). This year’s theme is Tangled, which suitably explores the relationship between art and community, visually defining how art is intrinsically interwoven into every step of the human experience.
The show will be projected onto the side of the Fairmont Hotel Vancouver, and will feature animations that play with the hotel’s architectural elements, using the building’s structural outline as the foundation for bold and bright optical illusions.
“We’re so excited to be launching BRIGHT Downtown on šxʷƛ̓ənəq Xwtl’e7énk Square,” says Charles Gauthier, President & CEO of the DVBIA. “The DVBIA’s latest activation is an exciting and unique opportunity to view a light projection of this scale and duration in the heart of the downtown core. Safe, physically-distanced events like these create a meaningful shared experience that is so essential for the community, now more than ever. It’s a reminder that although we cannot all be together right now, we’re not alone.”
BRIGHT Downtown, a free event, will bring joyful imagery and soundscapes to the heart of downtown Vancouver. The projections will run in 15-minute loops from 6 pm to 10 pm, to encourage staggered viewing, ensuring everyone will have a chance to enjoy the art while maintaining physical distancing protocols. Local projection mapping company Go2 Productions is the team behind the dynamic 3D animations.
COVID Protocols
– Masks highly encouraged
– Maintain a two-metre distance from those outside your immediate bubble.
– If you’re feeling sick or have recently travelled, you MUST stay home.
BRIGHT Downtown: Light up your Night
Dates: March 6 to 12, 6 pm to 10 pm
Venue: East façade of the Fairmont Hotel Vancouver, 900 West Georgia Street
Follow the event on Instagram, Facebook and Twitter with hashtags #BrightDowntown #TangledYVR