The HBC Foundation is proud to introduce Hudson, the 2017 limited-edition Charity Bear, named after the oldest company in North America, Hudson’s Bay Company.
Hudson is the 13th edition of the annual Charity Bear and retails for $21.99, with 100% of net proceeds from the sale of each bear supporting the Centre for Addiction and Mental Health (CAMH) and the Children’s Aid Foundation of Canada via the HBC Foundation’s HEADFIRST Program.
Launched this year, the HEADFIRST Program is a $2 million commitment in support of mental health initiatives across North America.
This valuable program helps combat stigma, invests in research, improves mental health programs and is dedicated to positively impacting the mental health landscape across Canada.
Since its launch in 2005, the Charity Bear collection has raised over $1.6 million to help improve the lives of Canadians. Hudson is available for purchase at Hudson’s Bay and at thebay.com.
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