Gina’s Bath Soaks was looking to create a down-to-earth look for the launch of their bath soaks line, a key product in a line that includes milk and hemp bath products.
Background
Gina’s Bath Soaks creates locally sourced and produced milk baths, bath salts, and hemp milk baths that are sold at farmer’s markets and shops in the Eugene, Oregon area. The company takes great pride in using organic ingredients in the production of all their products. These bath products are produced in small batches and many custom orders result from their market presence in the local community.
Process
I proposed simply using the letter g as the key focus of the label, that I later carried through to the rest of the brand identity package.
Each scent received a distinctive colour and I designed the blue water splash illustration in order to contain the rest of the label information.
Result
The entire stock sold out upon the launch of the packaging in both the local grocery stores and at the next few farmer’s markets. The company plans to expand in order to complete orders for a new line of natural shampoos and conditioners.
