Love Vancouver

With travel starting to open up for both Canadians and Americans, Destination Vancouver has kicked off a new video campaign to reconnect visitors with the vibrancy of Vancouver.

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Showcasing the transformational experiences Vancouver has on offer, the video is designed to instill optimism and invite visitors near and far to #Love Vancouver.

With a focus on what makes Vancouver a culturally diverse and urban destination within nature, this new video campaign is ultimately a message to Canadian and US visitors that the city’s tourism industry is ready to welcome them back.

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The resilience and determination of the city’s diverse local tourism sector was central to the creation of this video as well as capturing the vibrancy of Vancouver. After a challenging 19 months, Destination Vancouver’s new video is a celebration of the unique urban rainforest found only in Vancouver — nature coupled with sophisticated urban experiences.

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Highlighting the depth and breadth of unique Vancouver experiences, viewers will spot iconic Vancouver sights and tastes such as the Stanley Park Seawall, Indigenous art exhibits at the Museum of Anthropology, stunning views from Capilano Suspension Bridge, spectacular aerials from a Harbour Air flight and delicious Aburi sushi.

From the West End, the heart and home of Vancouver’s LGBTQ2S+ community, to the rich heritage of Chinatown, Destination Vancouver’s new video showcases how our city’s neighbourhoods are defined by passions and rich cultures.

Keeping to local roots, the original song Wild Heart featured in the video is by Vancouver-based recording artist/songwriter/producer Desirée Dawson. Desirée is of mixed ancestry: Her mother is of French-Canadian settler ancestry from Ontario and her father is of African descent from South Carolina.

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Destination Vancouver’s video will be released across digital video channels and Connected TV across Canada and Washington State beginning in late October through Spring 2022. This campaign will remind American visitors of all the new and familiar experiences awaiting them in Vancity!

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