Leicester Square is one of the busiest parts of London, filled with theatre, restaurants, bars and a myriad of tourist attractions and the eight-story W Hotel is located right in its heart.
If you’re looking to be based where the action is, yet like to escape the noise at night, then this is your home away from home.
I stayed a couple of nights here while exploring the city during London’s #Punk40 year-long celebration. Downstairs in W London’s über-cool first floor lounge, you can get served up a three-tiered afternoon tea.
Anarch-tea is undoubtedly one of the most colourful tea assortments I’ve seen to date, an ode to some of the bands that fuelled the short-lived music movement that’s permanently etched in history.
Almost too pretty to eat, pastry chef Rachel Newman’s clever creations range from a red, white and blue marzipan crown-toppped God Save the Queen (Sex Pistols) Battenburg cake to a pair of lips made from strawberry mousse to honour Shut Up (The Stranglers).
Top up the experience with a Lust For Life (Iggy Pop) cocktail or a glass of bubbly.
Hollywood chic meets beauty queen as cream faux leather accented drawers with fabric pulls are revealed behind a sliding matching cream door.
While mirrored doors hide a separate WC and rain shower, the sink is outside at one end of a long white countertop with a workspace and chair at the other end.
Look underneath for a bank of tech-friendly outlets, an extra UK converter plug and a range of amenities, packaged up in shiny silver bags.
Near the low bed is a mini bar, KRUPS coffee pod system and water kettle. The round minibar also houses a fridge. The flatscreen TV is part of one long mirrored wall system with a big studio-style light in the corner.
The room is eco-friendly with a plug-in card at the door that you lift out of its slot when leaving the room.
My one beef with the room is the sink. It’s very shallow and so close to the edge that I’ve kept a towel nearby to avoid spilling on the floor.
I do like the clean design that maximizes use of the square footage.
The lounge is a good spot for light meals, drinks and afternoon tea. In-room dining is also available.
A new lobster and burger-focused restaurant is set to open so breakfast is currently served on the second floor.
Beds are equipped with 350 thread-count Egyptian cotton sheets and a selection of pillows. Although the large picture window opens at an angle from the top, it’s best to keep it closed at night with earplugs close by to avoid hearing the busy street action outside. The adjustable airco system is quiet.
The Wherever/Whenever service promises to deliver anything you might have forgotten or wish to experience during your stay — the W team will help make it happen. There’s even a 38-seat screening room for hosting private events.
The staff are outgoing and were very helpful in pointing me in the right direction on several occasions.
I didn’t make use of the Away Spa or Fit Gym but they’re here. And if you want to get all spiffied up for a night on the town, you can borrow from over 4,000 designer pieces (think Alexander McQueen, Stella McCartney, Marc Jacobs) via a new collaboration between W and girlmeetsdress.com.
The price starts at £29 per dress for two nights of fabulousness. And with the Whenever/Wherever addition of hair and beauty styling appointment booking, you’ll be ready to head out to the theatre or glamorous event red-carpet ready!
Find W London at 10 Wardour Street in London’s Leicester Square.
I was hosted at W London via Visit Britain. Opinions, as always, are my own.