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  • Mar26

    The following article was also featured on BC Living’s Choose Your Own Adventure.

    The Vancouver 2010 Winter Olympics and Paralympic Games provided a wonderful social media experiment for me. It all started out with Twitter. My Twitter profile at the time included a reference to electric scooters. The House of Switzerland picked up on this tiny factoid and contacted me via a DM. We carried on a dialog which eventually led to a visit on their opening day. Along with several social media folk, I was granted accreditation to visit the house, report on events during the Olympics, and enjoy Swiss hospitality.

    House of Switzerland opening

    One thing led to another as I joined forces with True North Media House, an initiative by Dave Olson, John Biehler and Kris Krug. This was an engaging way for those interested in covering the games to have a voice, apart from mainstream media. After awhile, a few media badges led to more, and with more badges came opportunities for reporting and networking. I was accredited to a few more pavilions and attended media events for the duration of the Olympics. I also contributed a lot of content to BC Living’s Games Guide, an online magazine focused on covering all aspects of the Olympics, and to their Flickr pool.

    Flickr is also home to many local bloggers and account holder activity spiked during the Games.

    After the Olympics, tweets started to pour in regarding mainstream media not covering the Paralympic opening ceremony. I was motivated even further to get out there and cover a major event underrepresented in the sporting world.
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