If you saw my Instagram stories or tweets last Friday, you’ll know that Stanley Park Brewing’s refreshed their branding to coincide with National Beer Day (April 7)!
Stanley Park Brewing’s design team created a new look, incorporating illustrated park highlights while revamping their logo to roughly mimic the shape of the park.
A custom stick-lettered typeface was chosen that harks back to an early Stanley Park sign. The reinvigorated design may feel fresh, but the source has been brewing for some time.
Brewmaster Todd Fowler weighs in: “Walking into the brewery my goals are always to craft new brews focusing on quality and innovation, and bringing the spirit of Stanley Park to life with every sip. Our new look has been crafted with that same purpose in mind.”
“Instead of feeling completely new, we now feel closer to our roots”, adds Doug Devlin, Head of Marketing. It was time to marry the beer with the park and Stanley Park’s done a wonderful job of making “what’s old, new again”.
Find the new park-inspired bottles in retail shops across BC, Alberta and Saskatchewan this spring and look for social media updates at @stanleyparkbrew + #StanleyParkRefreshed.
Images courtesy of Stanley Park Brewing.