Tullamore D.E.W.

Tullamore D.E.W., one of the world’s top Irish whiskey brands, will donate 100% of merchandise sales proceeds from their inaugural O’Everyone campaign to national registered charitable organization Canadian Centre for Diversity and Inclusion (CCDI) at the end of 2021.

Tullamore D.E.W.

In partnership with the CCDI, O’Everyone is a year-long, nationwide, benevolence campaign that invites Canadians to unlock the power of their O’Lastnames.

“This is an opportunity to amplify the O’Everyone campaign message to millions of Canadians and support an objective driven by inclusion, diversity, solidarity and celebration,” according to Michael Bach, CEO & Founder, CCDI.

To kick off this inaugural campaign, Tullamore D.E.W. has pledged an initial $20,000 (CAD) and will continue to donate proceeds of all sales of O’Everyone merchandise from every Canadian consumer coast to coast who joins O’Everyone.

Tullamore D.E.W.

“The Tullamore D.E.W. O’Everyone campaign strives to support diversity amongst Canadians by donating proceeds to the powerful education-led initiatives of the CCDI across Canada,” comments Michael Mooney, National Brand Manager, Tullamore D.E.W. 

Canadians can participate in O’Everyone by purchasing a personalized O’Lastname T-shirt and bottle label at www.OEveryone.ca for $20.00 (CAD). Once purchased, customized shirts and bottle labels will be created and mailed directly to you.

Tullamore D.E.W.

“When our consumers receive their O’Everyone merchandise, we encourage them to share pictures of themselves in their O’Lastname T-shirts on social media and to tag their community,” adds Mooney.

“The goal is to keep the benevolence train rolling and raise as much funding as possible to support the great work of the Canadian Centre for Diversity and Inclusion.”

About The Canadian Centre for Diversity and Inclusion

Founded in 2012, The Canadian Centre for Diversity and Inclusion (CCDI) is a registered national charity organization with a mission to help create inclusive spaces that are free of prejudice and discrimination, and to generate awareness, dialogue and action that helps recognize diversity as an asset — not as an obstacle.

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