As up-cycling and repurposing continue to be consumer trends coming out of a pandemic that halted many in-store experiences, Swedish-based fast fashion retailer H&M will debut H&M Rewear on September 7.
Canada will be the first market to launch the retail clothing recycling program. H&M Rewear will give consumers a digital platform to buy and sell any piece of clothing from any brand.
“We felt it was important to be inclusive of all brands in Canada rather than just limiting this platform for H&M products. We want to provide a destination for Canadians to become active participants in circularity and find new homes for garments from any brand in their closet”, said Frédéric Tavoukdjian, Country Manager of H&M Canada.
Let’s all help expand the lifecycle of our clothes and embrace sustainable initiatives from retailers — a concept that’s long overdue!
Visit HM online for more info. The account login page can be directly accessed here.
