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2014 Squamish Valley Music Festival poster

This morning, Live Nation and Squamish Valley Music Festival launched the 2014 festival lineup at Vancouver’s Commodore Ballroom. This year, the three-day celebration of music will see an increase in both space (32 acres to 81) and attending artists (42 in 2013 to an estimated 69 leading up to the August 8 to 10 weekend).

Arcade Fire; photo by Guy Aroch
[Arcade Fire; photo by Guy Aroch]

According to Paul Runnals, Squamish Valley Music Festival Executive Producer and Vice­‐President of brand.LIVE, “Our campgrounds and Festival site have been expanded and we’ve worked very hard to ensure that this year’s experience will be efficient, safe and enjoyable for all involved. We’ve engaged the best in the business to ensure that Festival-goers will be able to enter and exit the event smoothly and any impact to Squamish residents will be minimized as much as possible.”

The team’s been busy reviewing plans to ensure that SVMF adheres to industry best practices, including waste management, traffic system organization, and safety for everyone.

Eric Hofman, Live Nation Canada’s Vice-President of Talent, added, “This year’s programming will speak directly to these fans. The line-up represents exactly what is happening in music at this moment and will feature an amazing mix of artists from around the globe alongside the best emerging talent from our own backyard. We couldn’t be prouder of who’s coming to our party.”

The event will also introduce the use of an RFID (Radio Frequency Identification)-enabled wristband system. Ticket holders will receive their RFID wristband via registered mail in the weeks leading up the event and must register online to activate it. The RFID system will allow for smoother, more efficient access at gates, faster processing for all onsite transactions and will allow Festival staff to better assist guests.

“Guests can load their RFID wristband with credit prior to entering the festival grounds, and will have multiple options to add credit if necessary.”

EMINEM
[Eminem]

And with that, 2014’s Squamish Valley Music Festival lineup was announced:
Eminem, Bruno Mars, Arcade Fire, Arctic Monkeys, Sam Roberts Band, Broken Bells, Serena Ryder, The Zolas, Tokyo Police Club, Foster the People, Thievery Corporation, The Roots, Lykke Li, The Head and the Heart, Atmosphere, Boys Noize, Danny Brown, Gramatik, Walk Off the Earth, Lord Huron, Mayer Hawthorne, Kevin Drew, Hollerado, Mounties, Whitehorse, Felix Cartal, Cyril Hahn, Herobust, We Are The City, Head of the Herd, Topless, Good For Grapes, Aidan Knight, Rykka, City Real, The Courtneys, Louise Burns, Zerbin, Slam Dunk, and The Oceanographers.

The Zolas
[The Zolas]

Looking through the talented list above, it looks like the organizers have done their homework, announcing a huge variety of music styles to Squamish. Everything from soul to dub, hip-hop to indie is covered, and dance fans will be happy to know that new this year, a fully redesigned electronic dance arena will be onsite showcasing up-and-coming dance artists.

Weekend passes to Virgin Mobile Presents The Squamish Valley Music Festival go on sale Friday, February 7 at 10 am, available via Ticketmaster.

Virgin Mobile Members presale starts Monday, February 3 at 10 am and ends Thursday, February 5 at 4 pm. Members who purchase a Festival pass will receive a $20 credit applied to their RFID wristband, while quantities last. Visit Virgin Mobile’s benefits page to see the exclusive access and deals available for Virgin Mobile Members.

Squamish Valley Music Festival banner

A couple things to know before you go:
– $149 (plus fees) Single Day Pass; children 12 & under free (must be with full-paying adult)
– $250, $295, $325 (plus fees) Weekend Pass
– $599 VIP Pass
– Parking $125 for the weekend
– $50 return ticket on Vancouver-to-Squamish shuttle
– $50 return ticket on Whistler-to-Squamish shuttle
– 2,000 bike spots available; free bike valet
– 80 food vendors, 7 licensed areas (13,00 total capacity)
– 2 campgrounds (4,500 spots), 1 glampground (50 spots) available
– Gates open 4 pm August 7, and 1 pm on August 8, 9, 10

Follow Squamish Valley Music Festival on Twitter and join the fun using the #vmsquamish hashtag.

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