The dreary late spring rain couldn’t stop the fun at last night’s Barefoot Wine & Bubbly event at English Bay’s Boathouse Restaurant. Barefoot Wines was on board to help its goal of pouring half a million glasses for charity across Canada this year.
Their chosen charity for last night’s shindig was Beauty Night, an organization that helps care for women in the Downtown Eastside. Through beauty makeovers and counselling services, Caroline MacGillivray and her caring team of volunteers provide women with a safe place to receive a caring touch, often making them forget about their (and often times, their children’s) worries for just a little while.
I have the privilege to call Caroline one of my friends and have seen her organization blossom over the years (Beauty Night recently celebrated 11 years in Vancouver). I was therefore happy to hear that each time one of the guests tweeted the #Pedi4Cause event hashtag, the charity received a donation.
In brief, Barefoot Wine & Bubbly aims to:
- Give back to the community (they believe that it’s as important as making great wine)
- Support Canadian community events (they’ve already poured 450,000 glasses of wine at charitable events yearly since the 2008 program launch)
- Both promote its brand and help to make the world a better place by partnering with various non-profits and pouring at fundraising events
- Honour its unique “no advertising” marketing approach built on grassroots community involvement and support for cultural/charity events
- Provide wine to over 650 charity events in Canada yearly. As mentioned above, the goal this year is to pour half a million glasses of wine for charity.
They even have a dedicated team of “Barefooters” in Vancouver, Calgary, Toronto, Ottawa and Montreal, providing a local face for the Barefoot Wine & Bubbly brand, building lasting relationships within each community they’re in.
Urban Rush host Fiona Forbes was the evening’s emcee, her own bubbly character adding to the evening’s fun. Having lived in California for nearly 20 years, I’m a longtime Barefoot Wine fan and was more than happy to enjoy a glass of Cabernet Sauvignon with my soothing foot massage last night.
For more information about Barefoot Wine & Bubbly and its community efforts, visit Barefoot Wines online.