Apple’s New [AR]T Walk

Apple recently opened registration for a series of new art-based Today at Apple augmented reality (AR) experiences, [AR]T, offered at Apple Stores around the world.

Three new sessions include an interactive walk featuring works by some of the world’s premier contemporary artists, an in-store session that teaches the basics of creating AR using Swift Playgrounds and an AR art installation viewable in every Apple Store worldwide.

To create the sessions Apple invited New York City’s New Museum, a leading destination for contemporary art, to select seven artists — Nick Cave, Nathalie Djurberg and Hans Berg, Cao Fei, John Giorno, Carsten Höller and Pipilotti Rist — to participate in an experiential project free to the public.

Cao Fei
[Cao Fei’s AR installation]

These experiential walks take participants through San Francisco, New York, London, Paris, Hong Kong and Tokyo as they encounter works by world-renowned artists, most of whom are working in AR for the first time.

Works by Cave, Djurberg and Berg, Cao, Giorno, Höller and Rist connect participants to public spaces such as London’s Trafalgar Square, San Francisco’s Yerba Buena Gardens or New York’s Grand Army Plaza in Central Park.

Pipilotti Rist
[Pipilotti Rist’s International Liquid Finger Prayer invites participants to chase a shimmering form through global cities]

“Today at Apple offers a window into the creative arts made possible by our products and customers,” according to Deirdre O’Brien, Apple’s Senior VP of Retail + People. “We hope attendees are inspired by the incredible AR creations in the [AR]T Walk and in-store installation, and we can’t wait to see what our visitors learn to create in the [AR]T Lab.”

Via AR, the group of artists have reimagined or invented new ways to express core themes of their art practice. Rist’s International Liquid Finger Prayer bounces, taunts and sings as participants race to catch a shimmering form, Giorno’s Now at the Dawn of My Life is a rainbow journey of homespun wisdom, and Through by Höller takes viewers through a portal into a world without perspective.

Carsten Höller
[Carsten Höller’s Through]

[AR]T Lab: AR Experiences

Created in partnership with New York artist, NEW INC member (New Museum’s cultural incubator) and educator Sarah Rothberg, the free session gets attendees hands-on with whimsical objects and immersive sounds created by Rothberg. Using Swift Playgrounds, anyone can learn how to create their own AR experiences in the free 90-minute [AR]T Lab.

[AR]T in the Apple Store: Nick Cave’s Amass

Visitors can also come into any Apple Store worldwide and experience artist Nick Cave’s AR piece Amass, an interactive installation that take the viewer on a journey to view and collect “Ikon Elements” and experience a universe of positive energy in the middle of an Apple Store.

All three sessions are available starting on August 10. Visit apple.com/ca/today for registration and more info.

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